Not at all. The rule doesn't state that paying for software guarantees that you're not still the product, just that if you're not paying for it, it's significantly more likely that the difference will be made up for somewhere else.

But in a free marketplace, the difference is usually made up by charging commissions on a volunary transaction by both sides, which both sides enter into because they believe benefits them. In this case, who is the product exactly? Both sides are equally "the product" and often would welcome their positions / profiles being indexed and matched together with a corresponding offer to facilitate a deal. The rest is details.