Re:Benchmark of 100 crowdfunding videos reveals what works a...
by its4tom on Thursday March 16, 2017 @09:56AM
(#13885004)
The little guy can still succeed on Kickstarter/Indiegogo. We saw many bootstrapped campaigns do well (60% success rate), with videos made in-house or in the $1-$3k range. It's just that the amounts raised aren't as impressive, on average, $25k vs. the Millions attained by glossy campaigns with deeper pockets and expensive videos. Getting in the crowdfunding hall-of-fame has gotten harder, but crowdfunding is still an effective tool for small projects.
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