Benchmark of 100 crowdfunding videos reveals what works and how much to spend

Re:Benchmark of 100 crowdfunding videos reveals what works a... by Scirra_Tom on Wednesday March 15, 2017 @06:52PM (#13880657)

Does anyone else feel that Kickstarter has turned from helping cash strapped startups and individuals raise funds for interesting projects into a low-risk small business pre-order system?

I feel it's a shame people are spending $20,000+ to try and convince you to donate them money, I don't feel it was in the original spirit of Kickstarter earlier on.

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Re:Benchmark of 100 crowdfunding videos reveals what works a... by egypturnash on Thursday March 16, 2017 @02:04AM (#13882882)

It still functions perfectly for smaller things too. For instance I spent today starting to get all my ducks in a row to fulfill a comics KS I raised $15k for. (https://www.kickstarter.com/projects/egypturnash/decrypting-...)

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Re:Benchmark of 100 crowdfunding videos reveals what works a... by its4tom on Thursday March 16, 2017 @09:56AM (#13885004)

The little guy can still succeed on Kickstarter/Indiegogo. We saw many bootstrapped campaigns do well (60% success rate), with videos made in-house or in the $1-$3k range. It's just that the amounts raised aren't as impressive, on average, $25k vs. the Millions attained by glossy campaigns with deeper pockets and expensive videos. Getting in the crowdfunding hall-of-fame has gotten harder, but crowdfunding is still an effective tool for small projects.

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