This is the regulation I'm referring to. A global industry moving billions of dollars with very little oversight.

You can write some code, wrangle together some sites (or even make some fake ones) and start selling your inventory on the exchanges today. Nobody will stop you and there are so many vendors that you will undoubtedly get paid by some large brands who don't know where all their ads are running. It is a mess, to put it lightly.

So yes, privacy and data regulations are sorely needed but we need to start somewhere. GDPR is something we (as in our company) is watching to see how that plays out.