I don't know how representative I am here, but it seems as though the listed acceptable ad criteria miss the point. The criteria focus upon the presentation of advertising. That is nice, but the reality is that users can choose to leave a site and avoid visiting it in the future if the presentation of advertising is annoying.

A more important question is: how can you keep advertisers honest? Clearly labeling content as advertising is a step in the right direction, but I would also expect some measures to ensure that the advertisers are being held accountable for the content of the ad and where the ad redirects to.

Then there is the issue of data acquired by the tracking of users. While I am at the extreme end, by viewing no form of tracking as acceptable, any advertising standard that fails to place restrictions on data handling and collection is basically saying that the abuse of user data is okay as long as you don't annoy the user.