Some sites go to quite some length to ensure that users cannot download videos easily (I believe youtube has some javascript that assembles a lot of different video files while playing to ensure you can't get a direct link to the video) but you can go to similar length to protect normal images.
If people upload a video, then the gifv has more or less full fidelity.
If you right click a video, you can download it. See http://imgur.com/eOsqgv3
Some sites go to quite some length to ensure that users cannot download videos easily (I believe youtube has some javascript that assembles a lot of different video files while playing to ensure you can't get a direct link to the video) but you can go to similar length to protect normal images.