I'm very impressed at Snowden's straight face.

Is that really how I sound when I try to explain something tech related? I could fall asleep to his voice... That was terrifying.

In high school a good friend of mine was coming to realize that he was never going to be a great speaker. He found that he was able to explain things to me; that I was interested enough in the content and in him, than I didn't mind the delivery. Then in turn, I'd explain his points to the rest of our friends and give him credit for it.

So they started to listen to him, more and more, they were willing to do what I had and just... pay attention. They accepted that maybe the guy who knew so much, might not be the guy who was best at expressing all of what they knew (without being given more a chance than normal).

The thing is... that was high school, and a small group of friends. In theory science and tech journalism should be doing for you and Snowden and others, what I was able to do for my buddy. Unfortunately if I had been modern science/tech journalism, I would have given our friends a half-assed explanation, plugged my own views, and taken credit for all of it.

As the clip points out you need a strong sense of empathy to convey information to people who aren't already interested in that information. John knows what people care about, Edward doesn't.