Re:Why the bounce rate of AMP pages is so high
by christian_wilde on Friday March 10, 2017 @10:37AM
(#13839352)
Completely agree
BUT, the problem stated in the article has nothing to do with that behaviour. It refers to the inability to track the user journey correctly due to Google's AMP distribution system. It doesn't matter if you click on an AMP result an go back in 2 seconds, or if you click on an AMP result, read 30 seconds, and click on a link inside the content that takes you to the original website: both cases are considered bounces.
In fact, my bounce rate is high on AMP because I can near-instantly figure out if this particular article on this topic I searched is the one I actually want to read or if it's uninformative trash. I usually flip through 2-5 before settling on the one I think is good.
These are the same sorts of complaints people have made about every change to search ranking. And while, yeah, I'm sure Google's not being altruistic, the implications of most of their actions in these spaces is pretty consistent:
If you want people's attention, don't ship trash.