To give an example: Ancient beer (as mentioned in the Wiki on ancient Egyptian cuisine: https://en.wikipedia.org/wiki/Ancient_Egyptian_cuisine) was likely cloudy with lots of grain parts (not strained), and thus more nutritious than today's filtered beers. Even notwithstanding the hunter-gatherer aspect, I can see something appealing about having a source of readily available nutrition that you don't have to work for once prepared. With an added bonus that it can be transported over large distances, even to places where no food is available at all.
I don't entirely discount the "pleasure" angle, of course -- history after all records many examples of other psychoactive plants used since ancient times -- but in most cases, they are not food and were primarily used for ritual, medical, or social purposes. (This is still the case today.) The USA Today article is on a bit stronger ground when describing the coffee house's role in the Enlightenment.
I'd be pretty interested in seeing a domesticatability comparison of the guanaco (wild predecessor of the domesticated llama still in existence today) vs. the zebra.
[0] https://en.wikipedia.org/wiki/Domestication_of_animals#Behav...
many points are debated here, there are also some links to start https://www.quora.com/Farming-Why-didnt-the-Native-Americans...
disclaimer: I know nothing of the subject and my initial hunch was pure conjecture.
10,000 years ago, pretty much everyone was a hunter gatherer. Humans can survive on pretty much anything from seeds to whales. There's not really much need to control the environment to maintain a food source in that context. Yes, there will be lean years, yes there are other populations you're in competition with (but they could also be food...)
In any case, the argument goes, somebody stumbled on fermentation. The desire for regular access to whatever plant got you drunk might actually be enough to become a farmer. It's tough to say. I think it's plausible, and probably part of the whole story.
Hunter gatherers were healthier and longer lived than their farming counterparts. I think that's still true of the few hunter gatherer cultures that remain. Food security is a good reason, but for a human, especially a hunter gatherer, everything is food. Alcohol security though, that's a pretty compelling argument. Perhaps not for you personally, but i'm sure you've met people that would agree. Addiction is powerful.