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Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by imglorp on Wednesday March 08, 2017 @11:06AM (#13821144)
This could well be a negotiating strategy to rejigger the relationship with Intel. Dell did exactly the same thing a number of times for similar reasons.

So all you do is: put out some press releases, ramp up some hires, put out some glossy product roadmaps. Intel starts to get separation anxiety and flinches: well, maybe they can afford to come closer to AMD prices for another year. They kiss up and you back out of your false posturing. Rinse and repeat every few years.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by vvanders on Wednesday March 08, 2017 @11:39AM (#13821362)
This is pretty par for the course in a lot of HW companies(esp SoC selection). Where it gets tricky is when you've pulled that move a couple times and then it turns out AMD/ARM/etc actually have the good chips.

At that point you've burned the other company so many times by changing at the last minute that it becomes hard to get real support and engagement where you actually need it.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by nomel on Wednesday March 08, 2017 @03:01PM (#13823230)
> actually have the good chips.

Has that ever been the case yet, for ARM servers?

There's no "magic" in ARM. The reduced power comes from the reduced complexity. Heck, branch prediction is fairly new in ARM. I have trouble seeing a time when an Intel chip will ever fall behind even a bucket full of ARM chips, unless workloads ever fall near zero.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by cperciva on Wednesday March 08, 2017 @03:57PM (#13823715)
Reduced power comes from reduced complexity, and that has a performance cost, yes -- but it takes far more than a 10% increase in power to get a 10% increase in performance.

Intel's designs, being tuned for high sequential performance, are significantly better for that purpose; but if you look at VPS services which currently only get a fraction of a CPU each, I'm sure they could run more power-efficiently with a larger fraction of a punier CPU.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by runeks on Sunday March 12, 2017 @10:07AM (#13850702)
What's the difference between 100 ARM CPUs @ 1 watt versus one Intel CPU @ 100 watt, except that you need a bigger data center for the ARMs?
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by deepnotderp on Wednesday March 08, 2017 @03:41PM (#13823581)
There are a lot of nice things in arm. Ie slightly less register renaming.

For example, Jim Keller estimates a fully developed arm chip will be 15-30% more efficient than an equivalent x86. Now, this development hasn't happened yet, but with giants like Qualcomm, it will happen eventually.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by AlphaSite on Wednesday March 08, 2017 @05:06PM (#13824315)
If this was the case (and there weren't other issues e.g. insturctuon fusion etc) then wouldn't AMD be pushing K12 far harder? It's the same ceneteral core as Zen but they don't seem to have as much confidence in it.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by deepnotderp on Wednesday March 08, 2017 @05:19PM (#13824431)
Because migration is super expensive and a big part of what's preventing the movement to ARM servers. Also, the aforementioned case hasn't necessarily happened, Keller has spent forever making Zen better. They are still working on K12 IIRC, but Ryzen, for good reason, is the focus. Besides, CPUs are more and more becoming simply host systems.

Besides, never doubt the word of jim keller ;)

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by smileysteve on Wednesday March 08, 2017 @10:45PM (#13826789)
The magic in arm is in Risc. in an azure (or aws) cloud where 90% of operations are webserver events, those are less than complex operations. Relational databases with sums, grouping, etc. Not using every bit of x86. And once you start talking about geospatial, advanced searching, and cryptography, you might just offload to a graphics chip.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by dahauns on Thursday March 09, 2017 @06:58AM (#13828689)
What is this, the 90s? No one cares about RISC vs CISC or ARM vs. x86-64 (on a high-level ISA level) anymore. It's all in the implementation.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by mtgx on Wednesday March 08, 2017 @11:39AM (#13821368)
Not quite. They've been working together for a few years to do this. Qualcomm even based its motherboard design off of Microsoft's Project Olympus.

> QDT has been working with Microsoft for several years on ARM-based server enablement and has onsite engineering at Microsoft to collaboratively optimize a version of Windows Server, for Microsoft’s internal use in its data centers, on Qualcomm Centriq 2400-based systems. QDT’s OCP submission is the result of a multi-faceted, multi-level engagement between the two companies to facilitate ARM adoption into the data center. It encompasses multiple areas of hardware and software including board development, firmware, operating system, compilers and tools, and CoreCLR.

https://www.qualcomm.com/news/releases/2017/03/08/qualcomm-c...

Also, I doubt Microsoft went through the trouble of supporting full x86 programs on Qualcomm's ARM chips just to improve the relationship with Intel. If anything, finally bringing ARM to not just servers, but Windows notebooks is what will make Intel even angrier with Microsoft.

So far, the main reason why ARM couldn't enter the PC market was the Windows lock-in - if x86 programs wouldn't work on ARM, then they had no chance (save for UWP apps gaining huge popularity, which hasn't happened yet, and I don't expect to happen for at least a few more years, if ever).

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by pm90 on Wednesday March 08, 2017 @11:56AM (#13821507)
Why doesn't apple move macbooks to ARM processors?
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by tqkxzugoaupvwqr on Wednesday March 08, 2017 @12:28PM (#13821762)
They introduced ARM to manage their fingerprint sensor and the TouchBar. Rumors had it that Apple is working on connecting the ARM chip to more subsystems so it can do background work like background refresh (or what that feature is called when the laptop is in sleep – PowerNap?). I see this as Apple slowly creating a hybrid (low energy ARM for easy tasks and faster x86 for speed). Maybe the goal is a complete transition to ARM and Apple starts to design their own MacBook (Pro) CPUs to gain more control (be less dependent on Intel’s varying release cycles).
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by pythonaut_16 on Wednesday March 08, 2017 @12:37PM (#13821835)
I've been waiting for something like ever since I first got a Raspberry Pi.

Keep the x86 CPU around for active, high powered use, and then use a low power ARM CPU to run downloads and software updates while the PC is in an off or idle state.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by stcredzero on Wednesday March 08, 2017 @01:04PM (#13822134)
What about number crunching on the GPU?
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by astrodust on Wednesday March 08, 2017 @12:56PM (#13822041)
They'll probably take a hybrid approach before going all-in. Use the ARM CPU for low-power, now-CPU requirements to avoid draining the battery. The ARM chips in the iPhone and iPad are very good, but they're not quad-core i7 good.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by jameskegel on Wednesday March 08, 2017 @12:05PM (#13821576)
I could see that being a possibility in the future as the discussion moves away from firepower and more toward power consumption, which seems to be a focus of Apple products.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by loeg on Wednesday March 08, 2017 @01:14PM (#13822227)
They're far too wimpy today.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by andreiw on Wednesday March 08, 2017 @04:32PM (#13824018)
Which chips are you refering to, specifically? Because otherwise it's a blanket statement that is simply untrue.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by loeg on Wednesday March 08, 2017 @10:48PM (#13826803)
> Which chips are you refering to, specifically?

Literally any ARM chip. What ARM chip do you think makes a fitting replacement for a high performance Intel core in a Macbook?

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by nomel on Wednesday March 08, 2017 @03:05PM (#13823270)
We're talking about servers here, which has nothing to do with the OS. If ARM chips were appropriate, we would see them in Linux, but time and time again, the power to performance just doesn't make sense for ARM, when compared to an Intel chip, for reasonable workloads.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by andreiw on Wednesday March 08, 2017 @03:30PM (#13823492)
Time and time? We do see them in Linux.

The ARM server ecosystem has been in the works for a few years. TechCon'16 we saw the announcement that the software is fully there: and this is not hype, all major distributions support all the major players out of the box. Download ISO, install, and use it.

HW-wise we are now in the 3rd gen of chips (QC Centriq, XGene3, ThunderX2) all of which compare with E5, not Atoms. First/Second gen were mostly proving grounds for the specs and software work, excepting for Cavium machines, which have some serious network I/O where the relative wimpyness of any one of the 96 cores simply doesn't matter for certain workloads. In a matter of two years we've seen private datacenters soak up XGene2 and Cavium chips. We've seen ODMs and OEMs get their shit together and start selling real kit (b2b.gigabyte.com).

It's funny, people expect these things to suddenly appear overnight everywhere and competitive with E7s and Power9. It takes decades, but the server guys managed to fit in nicely in about 5 years. I am excited.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by kartickv on Thursday March 09, 2017 @06:48AM (#13828653)
So if my code is parallel enough to take advantage of all the cores, like a web server serving 96 requests simultaneously, one per core, would I get better performance than Intel? Better performance per watt?
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by Chyzwar on Thursday March 09, 2017 @08:28AM (#13829058)
You would run 96 processes one for each core. Performance more depends on IO that CPU in reality.

What ARM will bring is competitive market and no Intel Tax. Average 1U in ARM will be massively cheaper. For servers OpenPOWER is more interesting[1]

[1]https://www.theregister.co.uk/2016/04/07/open_power_summit_p...

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by nomel on Wednesday March 08, 2017 @08:24PM (#13825912)
> HW-wise we are now in the 3rd gen of chips

I stand corrected. It's been a time since I've looked at the performance. I didn't realize they caught up so quickly.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by the-dude on Wednesday March 08, 2017 @11:17AM (#13821230)
Ah, just like governments threaten to use Linux to rejigger MS.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by vlunkr on Wednesday March 08, 2017 @11:46AM (#13821427)
I've heard similar theories about SteamOS. That it was a threat to Microsoft since they had just released their own store on Windows 8 that competed with Steam. I'm inclined to believe it since Valve seems to not care about it much anymore.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by speeder on Wednesday March 08, 2017 @12:05PM (#13821572)
If I remember correctly, Valve from the start considered SteamOS as "backup", a way to escape Windows if MS pull some shenanigan they don't like.

Since MS is mostly "behaving" themselves, Valve is keeping SteamOS around, but not focusing on it.

At least for now... (it wouldn't surprise me if MS became more aggressive in their W10+DX12+"Xbox everywhere"+"MS Store" push...)

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by bisby on Wednesday March 08, 2017 @01:29PM (#13822366)
a ton of major issues have been recently fixed. It doesn't seem to be on the back burner at all, it's just that building/updating an entire OS is a bit different from building/updating just steam. Also, a lot of fixes are edge cases that most people don't view as fixes, because it was never an issue for them.

Most of the issue revolves around GPU drivers, which in theory valve is not responsible for, but they have hired devs to work on the open source AMD drivers. Even then, most devs don't optimize for OpenGL. That's again on the dev, and not valve, unless valve is going to provide devs to every game developer out there to provide linux support. Vulkan (hopefully) would resolve that, as optimizing vulkan builds makes games run better everywhere.

Of course they aren't putting ALL their eggs in this basket. ~90% of their revenue comes from windows, so they should be putting most of their effort into windows support. You can't lose your current customers while trying to make the future better. The fact that they are in fact fixing things and hiring driver devs is a great sign. And I believe they provided the rocket league dev too?

Either way, progress is coming, slow and steady. linux as a primary gaming platform works just fine for me, thanks to valve.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by reitanqild on Wednesday March 08, 2017 @01:34PM (#13822402)
linux as a primary gaming platform works just fine for me, thanks to valve.

Confirmed by a happy occasional CS:GO player here.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by Neeek on Wednesday March 08, 2017 @05:53PM (#13824720)
Yeah, I have another comment from a different thread saying the same thing I'm about to, but the amount of linux compatible steam games has really exploded since the original Steam OS announcements. I think it's almost at half the top 100 most played games in Steam, but last I checked more than half of my steam library was playable on ubuntu at least.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by willemmali on Thursday March 09, 2017 @06:48AM (#13828652)
I wish it worked on Debian, it used to but the last time I tried I lost a day and still didn't get it to run...
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by buffsquid on Thursday March 09, 2017 @09:01AM (#13829262)
I've been running it on Debian testing here for nearly two years now, no major problems. Since jessie it's just an apt-get away.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by Chyzwar on Thursday March 09, 2017 @08:18AM (#13829022)
Its works fine in Ubuntu.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by pjmlp on Wednesday March 08, 2017 @03:25PM (#13823453)
> Even then, most devs don't optimize for OpenGL. That's again on the dev, and not valve,

Sony, Nintendo, Microsoft, specially Microsoft, go the extra mile to make sure games perform well on their platforms, even special casing APIs for specific games.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by bisby on Thursday March 09, 2017 @09:52AM (#13829610)
they also push those platforms as their only game platform. and try to discourage devs from using other platforms.

Valve isnt trying to discourage devs from using windows. Windows is still their main income source. Linux only devs aren't going to make valve money during the transition to windows. The goal is to build the game library on linux so it is a valid competitor.

Also, they can't really make a ton of special OS level APIs, since they are trying to keep things generic. they dont want to fork Linux, they want to maintain compatibility. I mean, open is the entire premise of leaving windows. And if you mean higher level APIs, there's things like: https://valvesoftware.github.io/steam-audio/ one of the top things in porting a game, is that directX covers more than just graphics. opengl + SDL2 covers most of it. steam audio makes it so you can write code once and have it work everywhere.

So yeah, they are working on making APIs that make it easier for devs to release linux/SteamOS games without needing the player base already there, because linux "just works" with the middleware.

The short of it is: they are actively doing a lot of stuff to advance linux gaming still, just a lot of it is behind the scenes now and aimed at devs or not directly steam related (you dont see the fact that they hire mesa devs through steam updates).

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by pjmlp on Thursday March 09, 2017 @01:17PM (#13831475)
It is not only a matter of special OS level APIs.

When one attends GDC, they have booths were they give support directly to customers, they also fly-in to relevant studios to sort out any kind of performance or bug related problems they might be facing.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by bisby on Thursday March 09, 2017 @01:50PM (#13831863)
And theyve done that with some devs. rocket league obviously being the big one, where valve went to a linux dev and said "hey can you help port this"

And the point still stands that this is a future investment for them. They aren't pushing to make linux exclusive, they are pushing to make linux viable. Valve has ~360 employees. Linux has a ~1% gaming market share. If valve has even 4 employees working on Linux, they are essentially scaling their effort based on current income from the platform, whereas Sony/Microsoft get 100% of their income from a singular platform, so they spend 100% of their expenses on building that platform. If valve switched over and said "ok, all employees full bore on SteamOS, ignore windows", they would lose a LOT of money. Besides, the goal here isn't to make SteamOS "their" platform, they goal is to make gaming work on an open platform. Microsoft has to entice people with support in order to keep them locked in to their garden, Valve is trying to unlock the garden (to an extent).

if they want growth, they should spend more than just 1% on the platform, but people are acting like they are spending 0% on the platform. It's still improving and actively being worked on, but this is a big undertaking for a team of 4, OS updates, dev support, steam client, etc etc... And if the team is bigger than 4, then they are in fact spending more than 1% on a 1% market segment, which still proves the point of "they havent abandoned it, its just not growing at the 'right' pace in publicly obvious ways"

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by saghm on Wednesday March 08, 2017 @10:58PM (#13826848)
Right, but Sony, Microsoft, and Nintendo also make their entire systems (both hardware and software), not to mention that they don't provide games for other platforms, so it's obviously going to be a little different for SteamOS, which is essentially a second-tier platform from Valve and is running on arbitrary hardware.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by pjmlp on Thursday March 09, 2017 @12:55AM (#13827307)
SteamOS was supposed to be Valve's distribution.

Windows also runs on arbitrary hardware

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by saghm on Tuesday March 14, 2017 @04:03PM (#13870973)
I think it's a little disingenuous to compare Windows to SteamOS like this. Microsoft has quite a bit of pull with hardware manufacturers; there's a strong incentive for PC companies not to put out hardware that doesn't work with Windows (and I'd imagine extensive tests are done before releasing any such hardware to ensure that everything works with Windows, presumably with some degree of communication and cooperation with Microsoft). On the other hand, there's virtually no incentive for a PC maker to make sure that their hardware doesn't break things for SteamOS.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by cptskippy on Wednesday March 08, 2017 @04:12PM (#13823839)
Another interesting thing is that Windows 10 / Xbox App recognizes and tracks all games on the system regardless of their origin. I opened the Xbox App for the first time the other day to turn off the annoying screen capture prompts it injects and found my "recent activity" which was populated with Steam Games.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by zitterbewegung on Wednesday March 08, 2017 @12:32PM (#13821801)
The other issue for consumers is that SteamOs will give you a ~10% performance hit .
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by nacs on Wednesday March 08, 2017 @12:55PM (#13822026)
> SteamOs will give you a ~10% performance hit

Any sources to back up this claim? 10% performance hit compared to what? Windows? A different Linux distro?

I've found that for native games, Linux can actually offer better performance in many cases than the Windows version.

Someone also did a test recently (full video on Youtube) with the Windows version of the new Doom running on Linux through the WINE emulation (yes I know its not technically an emulator) via Vulkan and the performance exceeded the Windows version.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by gnarbarian on Wednesday March 08, 2017 @03:23PM (#13823441)
My personal anecdotal evidence is that many of the games available for Linux on steam are really terrible ports. Gang beasts for example couldn't even find the binary. Once I fixed that, I was lucky to get 5 fps with lowest settings on my 6 core i7 with a Titan x. Yes I had the latest Nvidia drivers. Chivalry medieval warfare was another unplayable performance offender.

This isn't necessarily valve's fault though. It's because the devs will shit out a Linux build without even trying to run it or they just don't care.

Some games work great. Some don't work at all and shouldn't even be listed with Linux support.

I sincerely hope Linux takes off as a viable gaming platform. All the tools and components are there. The only thing missing at the moment is developer mindshare.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by the_af on Wednesday March 08, 2017 @03:54PM (#13823690)
That's completely different to my own experience. In my experience, there tend to be minor issues with graphically intensive games but they mostly work fine with good performance. For example, I'm playing Alien Isolation on a Lenovo Ideapad laptop, with most settings at max, and I'm impressed by how well it runs.

There are some problems and glitches unrelated to the games, in my experience (like how newer nvidia GPUs have screen tearing on Ubuntu -- unrelated to vsync, by the way -- and there's pretty much nothing you can do about it for the time being)

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by anonymfus on Wednesday March 08, 2017 @02:44PM (#13823079)
Wine tests are a bad way to compare performance because you can not be sure that all features that the game uses are actually implemented and not stubbed.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by zitterbewegung on Wednesday March 08, 2017 @07:13PM (#13825303)
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by Qwertious on Wednesday March 08, 2017 @09:25PM (#13826362)
IIRC that benchmark is garbage, because the compiler they use was so old that Debian Stale had a newer version in their repos, when that article was first published.

Ah, here it is. From https://www.reddit.com/r/linux_gaming/comments/3snvpc/steamo...

"took a quick peek at the latest Geekbench executable for Linux(3.3.2,) it was compiled with GCC 4.4.3 on Ubuntu 10.04 - a 5 and a half year old compiler. Windows version was compiled with MSVC 2012 update 4 released 2 years ago."

Take note: That ars article was done ~15 months ago (november 2015). In it, they used Ubuntu 10.04, which was released in April of 2010 (thus '10.04')! Steam wasn't even released on Linux, until nearly 3 years later, in 2013!

That article is so BS that you should ignore it outright. It's not even fit to be toilet paper.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by rrdharan on Thursday March 09, 2017 @07:45AM (#13828868)
You mean Debian Stable, though perhaps that was intentional? If so, well done.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by thisdepends888 on Wednesday March 08, 2017 @01:01PM (#13822091)
This blanket statement is not generally applicable. It can depend on rendering tech used, the game, and hardware. And this is going to be an issue in bleeding edge games mostly.

Borderlands 2, for example, plays fine for me on a i7 930, with a GTX 570. An older rig.

Dota 2 with OpenGL rendering hits or exceeds the Windows FPS when run on Linux.

Switch to Vulkan though and it craters.

Source engine games with OpenGL rendering often outperform Windows.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by untoreh on Saturday March 11, 2017 @02:23AM (#13844640)
> Source engine games with OpenGL rendering often outperform Windows.

nah, not really, only dota2, because has no wrapper, at least for valve's source games.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by digi_owl on Wednesday March 08, 2017 @12:42PM (#13821889)
And beyond the 1337 gamer kids, who will notice?
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by edraferi on Wednesday March 08, 2017 @12:58PM (#13822064)
> And beyond the 1337 gamer kids, who will notice?

Isn't that the core market?

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by eikenberry on Wednesday March 08, 2017 @05:39PM (#13824610)
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by BinaryIdiot on Wednesday March 08, 2017 @04:15PM (#13823870)
Probably depends on where the Linux is being used. When I did DoD contracting there was very much a constant push towards using Linux and OSS where possible but this was mostly in product development, not client operating systems.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by Twirrim on Wednesday March 08, 2017 @01:52PM (#13822556)
Dell did this for ages with AMD chips. Same time every year you'd see an article go across all the magazines about Dell planning to introduce AMD chips to their servers, and just as quickly vanish once Dell had finished negotiating with Intel.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by Spooky23 on Wednesday March 08, 2017 @06:40PM (#13825091)
You can do this with a moderate sized enterprise. Engage HP/Dell or a strong VAR. Get them on the hook and focus on Intel E7 (and SQL Server enterprise if you are an MS shop).

Then get meeting scheduled with IBM and Oracle. Talk to the VAR or OEM guy in your office with your POWER mug poorly hidden. Start asking questions about TPC benchmarks and error correction. Ask if you can pay for cores only when you need peak capacity.

Intel will provide them with marketing support, potentially very significant if they care about you. Microsoft will also bend over backwards for an Oracle compete opportunity.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by r00fus on Wednesday March 08, 2017 @02:59PM (#13823207)
The resulting Intel Payola sometimes carrying Dell's quarters - preventing Dell from missing profitability.

https://www.velocityreviews.com/threads/intel-and-dell-scum-...

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by ams6110 on Wednesday March 08, 2017 @10:06PM (#13826580)
They did more than plan, I have a rack full of older Dell servers with AMD CPUs.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by Twirrim on Thursday March 09, 2017 @11:54AM (#13830541)
When I say "did this for ages", I'm reaching back to the turn of the millennium. It started happening about as soon as AMD brought their first competitive chip to the market.

Dell did eventually start shipping servers with AMD processors in them, but it was long after they first started saying "We may start selling AMD based servers."

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by TwoBit on Thursday March 09, 2017 @12:13AM (#13827156)
That might change with AMD's new chips.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by MulliMulli on Saturday March 11, 2017 @01:18AM (#13844497)
Let's hope so
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by Spooky23 on Wednesday March 08, 2017 @06:20PM (#13824952)
It could be, but vendors tend to have epiphanies when they eat their dog food.

Microsoft and Exchange was a great example. Doing things like running big mailboxes, having HA services, and doing discovery were ridiculous hacks until Exchange Online came around and subjected them to the pain.

Similarly, I'm sure Microsoft has plenty of idle servers sitting around doing very little that could easily be running more effectively on ARM.

Intel has improved power management, but their low-end chips suck.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by Jabbles on Wednesday March 08, 2017 @04:30PM (#13823990)
Perhaps spurred by Google's recent announcement that they have Skylake chips in their cloud: https://cloudplatform.googleblog.com/2017/02/Google-Cloud-Pl...
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by faragon on Wednesday March 08, 2017 @07:07PM (#13825255)
Sure. And also, may be the Google-Inte Skylake comes from past year, when Google was testing POWER9 chips... [1]

[1] https://www.theregister.co.uk/2016/04/07/open_power_summit_p...

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by amboar on Thursday March 09, 2017 @09:23AM (#13829410)
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by andreiw on Wednesday March 08, 2017 @04:28PM (#13823978)
No, this is the real deal, apparently. Obviously the work has gone on for years but between OCP and Xeon competitive chips (ThunderX2 and Centriq) it makes sense to put public weight behind it.

The real question is if WSL (Ubuntu for Windows) will be available for AArch64 Windows. Because the only real 64-bit ARM software ecosystem today is Linux (courtesy of Linaro, Redhat, Canonical, Suse, and ARM).

Between WSL and BTing legacy 32-bit x86 apps this could be a decent offering for folks who already have Microsoft infrastructure. Even cooler if Hyper-V is ported.

Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by askvictor on Wednesday March 08, 2017 @04:19PM (#13823899)
At some point though, this sends the competition (AMD) out of business, then, no more negotiation of this sort, and also everyone is worse off.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by andreiw on Wednesday March 08, 2017 @04:31PM (#13824001)
Actually, the only signal so far is to AMD to continue investing developing ARM chips after the A1100.
Re:Microsoft Pledges to Use ARM Server Chips, Threatening In... by david-cako on Wednesday March 08, 2017 @05:37PM (#13824597)
Reminds me of how media conglomerates fuck with the satellite/cable companies.