What? Why do you think he's white? And even if he was -- his post is full of great advice. Any job candidate (or person, in general) would benefit from implementing those ideas to the best of their ability.

It's not "feel good woowoo," it's fundamental human psychology, and I think it's absolutely relevant here.

edit: I should add that I don't actually recommend blindly taking his, or anyone's, advice. Educating oneself should come first. I would recommending reading "Influence," by Robert Cialdini, if you want to learn more about the type of stuff discussed in j45's post.