Re:Snap values itself at nearly $24B with its IPO pricing
by nradov on Wednesday March 01, 2017 @07:17PM
(#13770133)
High school students have a lot of influence on what their parents spend on them for certain things like consumer electronics, restaurants, family vacations, clothes, etc. "Mom please buy me an Xbox for Christmas!"
Re:Snap values itself at nearly $24B with its IPO pricing
by ajmurmann on Wednesday March 01, 2017 @05:58PM
(#13769438)
They grow up really quick. That's actually really nice for an investment, since you are literally betting on the future.
Re:Snap values itself at nearly $24B with its IPO pricing
by jacques_chester on Thursday March 02, 2017 @07:19AM
(#13773518)
It's accepted marketing lore that if you get brand loyalty during teenage years, it will probably stick for life.
There's a reason Coke and Pepsi are so aggressive at advertising to that demographic.
Are high-school students a lucrative market (and I'm not talking the mobile ad ponzi)? I was pretty poor at that age.