On the other hand, high school apps tend to be fads that die out quickly. The college demographic is more sticky.

I graduated college in 2015 and I would say Snapchat is just as popular amongst my friend group as when we first started using it.

When my younger family members who are in high school and college want to contact me, they always start the conversation on Snapchat.

It's all anecdotal, but I think Snapchat has been outside the fad phase for awhile now.

But that's exactly the point: snapchat hasn't been around for very long at all. Myspace and livejournal both stuck around for a bit too, doesn't mean they weren't fads.

You may not grow out of snapchat, but the youngs are guaranteed to move on to something else. That's the way it's gone for everything else, no reason for snapchat to be any different.

Doesn't mean they can't build a business around the audience they have, but I think expecting that audience to continue to grow significantly over the long term is a mistake.

>Every single student in the high school I teach at uses Snapchat. All day. Every day.

Are high-school students a lucrative market (and I'm not talking the mobile ad ponzi)? I was pretty poor at that age.

High school students have a lot of influence on what their parents spend on them for certain things like consumer electronics, restaurants, family vacations, clothes, etc. "Mom please buy me an Xbox for Christmas!"

They grow up really quick. That's actually really nice for an investment, since you are literally betting on the future.

It's accepted marketing lore that if you get brand loyalty during teenage years, it will probably stick for life.

There's a reason Coke and Pepsi are so aggressive at advertising to that demographic.

When I was in high school we all used AIM

We passed hand-written notes

We did both.

Do you let your students use cell phones in class?