OK Cupid behaved poorly in that matter - after getting what they wanted (Eich resigning), they didn't act to resolve the reputational damage they'd done. All too quick to pop up a message saying "mozilla is the devil"[1], but afterwards, no message saying "okay, the situation has been resolved in our favour, you should go back and try it out". I lost a lot of respect towards the site from that.

[1] despite gay and lesbian developers coming out and saying that Eich's personal opinions on the issue didn't translate to company culture and they felt a positive atmosphere working there.