I met a group of 6 living social employees in 2011 at a local meetup. They spoke so negatively about their company AND their partners/customers. This wasn't just run of the mill complaining about work or customers, it was really vile and made me sick. I vowed to never use their service and encouraged others to not use them. Why am I posting this? Because it is fundamental to any startups culture to be careful about how they present themselves to the rest of the tech community and the world.