I know it's a joke, but as a high spend Facebook advertiser, I can tell you that Facebook only sells audience information in aggregate, not on an individual basis.

They could use their ai to match you with advertised products. You wouldnt need individual data in this case.

Still, the AI matches you into an "audience" which is targetable. It doesn't tell the advertiser that they're advertising to John, Jane, and Joaquin, specifically.

Unless you make gender a datapoint, and advertise to a group of 20, where only one is male. Oldest trick in the (face-) book.

Not yet.

...P R I S M...

That's not sold, so not comparable to BB.

Evil mode:

That's not sold

No, given freely away for "protection".

Evil mode off:

I have less problems with western TLAs as they exist today but find it very scary to think about what might happen once we see a really big data leak from FB. Or Facebook folds and is bought by someone who's set on making money from the assets.

Facebook is in the business of making money off the assets. The thing that keeps them off the worst edge is that they want to stay in business long term.

This is why I've started using the phrase "intelligence-entertainment complex".