Apache often houses existing projects; sometimes becoming a home for formerly-proprietary software that gets thrown over the wall. Remember Google Wave? That's Apache Wave now. Apache Storm started out as just Storm, open sourced after a Twitter acquisition. Twitter Heron was open sourced by Twitter. Flink is a fork of Stratosphere. Et cetera :) So: ASF is doing no such thing, they're just providing a framework for open source projects to function in.