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Re:New Macbook Pro power efficiency and time remaining by JumpCrisscross on Monday February 13, 2017 @11:47PM (#13641219)
Apple forces thinness because nobody else does. This differentiates their products. It also forces their engineers to make things smaller before anyone else. That, in turn, keeps them at the forefront of miniaturization.
Re:New Macbook Pro power efficiency and time remaining by BoorishBears on Monday February 13, 2017 @11:56PM (#13641249)
When the MacBook Air first came out that might have been true, but fitting in a manila folder is no longer that impressive with the ubiquity of ultrabooks. Apple hasn't been aggressive with selling thin the way they were with the Air (back when the Air came out it really was a breathtakingly thin laptop, or at least the marketing made you feel that way)

Apple doesn't even have the thinnest laptop anymore, that achievement is now in HP's hands with the 10.4mm thick Spectre (and before that it was HP's Envy)