> Not to mention offloading QA onto your customers, which may work for a free webservice holding nothing of particular value but hardly works for everybody.

Funny, when I worked at ESPN.com this is exactly what we did. When I first started, I was horrified.

But you know what? Traffic and revenue still grew, and users didn't seem to mind.

Deploying quickly gave us an incredible speed advantage that allowed us to change and respond to problems and new opportunities.