That's probably more expensive per article then the print product, which included costs of physical production.

Journalism has always been about advertisers and scale. The problem now is lowered barriers to entry drove up supply, reducing advertising $ available to "real journalism" and entities like nyt and wsj still have vestigial anchors pulling them down further.

Couple that with growing adblocking and it's a bad recipe. How do you put that genie back in the bottle? The net effect has been lowered standards by former standouts in a race to the bottom. I don't see a fix, much less an easy one.