Yeah the company has a big purpose, but it's ridiculous to ignore something like this. Do you think a majority of the factory employees or even engineering employees, for that matter, care about the "big goal"? I assure you that they don't. Early on in the company, yes, a majority felt that way, but now its an established corporation trading $ for labor. If they don't care about their employees, many of them will go elsewhere, which isn't in Tesla's interest for the time being.