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Re:Zenefits cuts nearly 50% of workforce by staticautomatic on Thursday February 09, 2017 @03:54PM (#13610867)
I don't think it's fair to assume that a war of attrition must be fought by parties with equal resources. I can't think of any reason why a patient enough small player could not wait long enough by the river.

There is also the option of aiming for a segment of the giant market a la 37 signals.

Me, I don't think I would ever go after one of these giant markets if I truly believed that the only way forward was to raise 8-9 figures and pray that my competitors die first. It's unreasonably risky.

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