Re:Snap Inc. S-1
by icedchocolate on Friday February 03, 2017 @08:26AM
(#13559620)
Sales & Marketing expense was $124M, they spent ~$9M on advertising, so ~$115M on sales and marketing, and $183M on R&D (engineering).
So about 61:39, eng:sales, if you were to assume wages were equal, on average.
Yeah, thats what Im interested in too. have to assume there is a significant sales force, especially with their expected sales growth
Since both of you assume that, we'll assume it's true for the moment. In that case, in order to scale their sales, they have to do it by an industry benchmark unless proven otherwise. The industry benchmark is about linear scaling of a sales force.
Actually, a more accurate calculation is much more complex. It's also almost impossible to figure out accurately unless they release certain data - which I guess they won't do.
Good luck with that!
How many are working on the acutal product/engineering?
I work for a startup (that was bootstrapped I believe) and our sales team is almost half the company (we are just under 100 people right now).
Point being, at Snap's scale - I have a feeling they'll have a lot of Business Development Reps trying to bring in contracts for adverts.