That's exactly what happened. Uber wasn't under any obligation to do a time- or money-wasting exercise started by third parties that didn't give a damn about them. It's not even likely to change what's going on given that starts in Washington with support of powerful people and the man's voters. So, no reason to take part in it for achieving a political goal.

Now, on business side, image management is so important it's a huge industry. Many businesses have gone under or lost substantial money when their brands were tarnished by what potential buyers thought of them. Looks like they made another bad move on this front. Most Fortune 500 companies would at least pretend to care more than Uber does. Also in a way highly visible to customers.