"tech savvy" people dont like wasting their time on stupid tasks. we like using well-made products that dont play games with the user and dont create vendor lockin by making users memorize bullshit nuances about the UI. Bullshit nuances are antifeatures, they're dark-patterns.

You said it perfectly before I had a chance to answer.

The fact is, Apple did it right and Microsoft did it wrong.

Yes, windows 8's UWP settings (I believe 10 is the same in this respect, correct me if I'm wrong) is hard to use.

Does it happen to you occasionally that you look up instructions on the internet about "how to do X"? It does to me, for example, "how to mark a network private". It used to be that you could open Control Panel along the browser window and work through it. Not anymore! Now, the setting up takes the entire screen. You have to use two screens if you want to do something that the Mac has supported flawlessly since 1987, and Windows only since 1990 (but no later than 2014).

When I point out to Windows users this example (and others) of how horrible and hostile Windows has become since Win8, I get answers that I can only describe as learned helplessness and stockholm syndrome.