On the other hand, TACIXAT is drawing from a point-of-view as a buyer, and that position isn't rare, especially when you're selling to individuals (ie, paying with their own money). People do feel cheated when stuff costs way above what they perceive is fair, even if it's still a fraction of what they get from it. Of course, what they perceive as fair and the actual costs are often widely different, since most people don't have a good sense of what stuff costs to make.