Yes, the name might sound generic. But this is the product's name. Startup's name is actually Wingify http://www.wingify.com/ I chose Visual Website Optimizer, because it solved all pain points of Google Website Optimizer by allowing creating A/B tests visually.

Here is the pitch I am using:

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Hi there (or name of blogger, if available),

I'm Paras Chopra, founder of Wingify. We just launched Visual Website Optimizer (http://visualwebsiteoptimizer.com/), which is the world's easiest A/B testing tool. Here is a quick 2 minute video which demonstrates just how simple is to create and test different versions of a website http://www.youtube.com/watch?v=0YYNebfuvLc

Even though we are a small bootstrapped startup, initial private beta users (about 1200) think we completely beat Google Optimizer by a huge margin and are in fact much better than enterprise testing tools (costing thousands of $$$ per month). Here are some of the testimonials from users http://visualwebsiteoptimizer.com/testimonials.php

By providing a dead-simple tool, we aim to transform A/B testing from being an niche, enigmatic term to something even small business owners can use. Already, in private beta phase, a couple of small businesses have been able to increase sales and conversions b 20-90% http://visualwebsiteoptimizer.com/case-studies.php

Since you have covered other web analytics startups in the past, we are hoping you could write about us too!

Regards, Paras Chopra

Founder, Wingify Phone: +91-98682-21372 Skype: paraschopra