Ah, so you think video was non-obvious? Never realized that! Do you have any ideas on what can be done so that lay people can get the concept? I think, as a creator of tool, I have got a blind spot that A/B testing is obvious.

Yes, the name might sound generic. But this is the product's name. Startup's name is actually Wingify http://www.wingify.com/ I chose Visual Website Optimizer, because it solved all pain points of Google Website Optimizer by allowing creating A/B tests visually.

Here is the pitch I am using:

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Hi there (or name of blogger, if available),

I'm Paras Chopra, founder of Wingify. We just launched Visual Website Optimizer (http://visualwebsiteoptimizer.com/), which is the world's easiest A/B testing tool. Here is a quick 2 minute video which demonstrates just how simple is to create and test different versions of a website http://www.youtube.com/watch?v=0YYNebfuvLc

Even though we are a small bootstrapped startup, initial private beta users (about 1200) think we completely beat Google Optimizer by a huge margin and are in fact much better than enterprise testing tools (costing thousands of $$$ per month). Here are some of the testimonials from users http://visualwebsiteoptimizer.com/testimonials.php

By providing a dead-simple tool, we aim to transform A/B testing from being an niche, enigmatic term to something even small business owners can use. Already, in private beta phase, a couple of small businesses have been able to increase sales and conversions b 20-90% http://visualwebsiteoptimizer.com/case-studies.php

Since you have covered other web analytics startups in the past, we are hoping you could write about us too!

Regards, Paras Chopra

Founder, Wingify Phone: +91-98682-21372 Skype: paraschopra

The video is pretty good, but it just shows too much. It needs to be simple enough a child can understand the value. Maybe 1 minute long. Most people don't even get what multivariate testing is, or why it's important. Maybe show a name brand site or a site going from making $1000 to making $2000 or whatever. "Conversion improvement of 423% = $3253 more revenue per month".

Honestly though I'm impressed. You have a great product and good pitch. Those bastards should write about you. Either way you should also contact the dozens of smaller niche blogs (especially SEO/SEM sites).

Thank you! Considered showing a video of doing A/B test on a popular site (such as Amazon or even Google) but then was scared of all legal issues it may crop up.

To try with Amazon.com, simply head over to http://dev.visualwebsiteoptimizer.com/first_time_ab.php?demo... and enter the URL. You don't even require code on the site to start designing tests.

Now if I only could convince bloggers to at least have a look :)

This is just a minor piece of feedback on the video and site itself but.. I didn't understand how i get my site to work with your 'visual designer.' My site is complex, has lots of CSS, etc. How can I just type in a few fonts into a wysiwyg editor and start? :P

This is the key piece to the 'duh' moment that I'm missing. If you could spend a second to give an example of how THAT piece works, you could probably cut out 75% of the rest of the video :)