Oracle actually has a product called Big Data Appliance (and has been for a couple of years IIRC), that offers Cloudera-based clusters. They also offer that as a cloud service so you don't have to actually own the hardware.
Not sure how much traction is having vs Horton or Cloudera, but I'm sure a lot of companies that already buy Oracle would look into it if needed.
The biggest obstacle to Oracle's future success isn't price or other databases. It's the analytics space i.e. Hadoop/Spark which is relegating big iron SQL databases to being dumb CRUD boxes. It's why both Oracle and Teradata moved into the space but have struggled to get any traction against Hortonworks or Cloudera.