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Re:Ask HN: Why do people not like news personalization? by AnneTheAgile on Saturday May 15, 2010 @10:11PM (#1351144)
I liken this problem to browsing a library or bookstore vs searching its card catalog or asking for specific information. If I have a problem, I know what I want and it may not be something I've wanted before. If I want to relax and browse, I often want something different than I've wanted before.

So I think it is a hard problem, as said here, serendipity is hard to program. However, I am absolutely sure we have not yet figured out the best way to browse. Search seems pretty good, but internet browsing can easily be too time consuming and aimless.

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