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Re:Contact Ben Horowitz for $20 by treebeard901 on Wednesday January 25, 2017 @04:04PM (#13486073)
Incentives for behavior modification is always a fascinating area. In this case, the daycare was incentivized to track people being late more closely since they had a financial interest in doing so. I suspect the outcome was somewhere in the middle of more accurate record keeping and introducing the ability for the parents to pay off their guilt.
Re:Contact Ben Horowitz for $20 by panic on Wednesday January 25, 2017 @06:00PM (#13487100)
It presents a choice where there wasn't one before. Without the fine, most people wouldn't even consider choosing to be late. In general, people tend to choose from the options in front of them, so paying attention to the options you provide is very important.
Re:Contact Ben Horowitz for $20 by Swizec on Wednesday January 25, 2017 @04:16PM (#13486197)
It also made the behavior socially acceptable. "So many people are late that we introduced a fine"

"Oh phew, it's not just me. Everyone's doing it"

Re:Contact Ben Horowitz for $20 by netsharc on Wednesday January 25, 2017 @05:02PM (#13486657)
But also, you'd feel guilty for making people wait for you, but with this you'd just think "Oh I won't make it in time, but no worries, it's just 5 more dollars [or whatever the rate is]."
Re:Contact Ben Horowitz for $20 by elastic_church on Wednesday January 25, 2017 @05:32PM (#13486895)
also turns into a cost benefit equation, instead of a mere cultural/etiquette one
Re:Contact Ben Horowitz for $20 by ionwake on Wednesday January 25, 2017 @04:25PM (#13486296)
Bingo