Their Super Mario Run example is great for the "what not to do" department.

http://www.useronboard.com/how-supermariorun-onboards-new-us...

Why can't I play the tour levels without network?! It makes no sense, and seriously undermines the value of the app as something to do on the train.

Nintendo amazes me: as an organization they make incredible games yet are terrible at everything else.

Don't forget, they are very new to mobile. Things that may be obvious to mobile devs are overlooked by a large company used to a captive console audience. Nintendo doesn't move quickly but they are very adaptable in the long run.

To discourage piracy. http://arstechnica.com/gaming/2016/12/super-mario-run-online...

I refuse to buy it purely for this fact. Not because I want to pirate it, but because I do most of my mobile gaming while on a plane. And I'm not paying for in-flight WiFi just for Mario.

It looks like it's either console devs doing this, or Nintendo wrote some strict console-like requirements. Like login before you see anything and "you have to interact after the loading screen" silliness.

The Duolingo example is an excellent illustration of good practice.

https://www.useronboard.com/how-duolingo-onboards-new-users/

@mikerg87 thank you very much for sharing! (I'm the person who does UserOnboard)