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Re:Inside Rolex's Manufacturing Facilities (2015) by pc86 on Monday January 23, 2017 @11:14AM (#13463175)
You buy a $10 to tell the time. You do not buy an $8,000 Rolex to tell the time. Depending on the purchaser it's a combination of fashion, signalling, and appreciation for the mechanics.
Re:Inside Rolex's Manufacturing Facilities (2015) by djmobley on Monday January 23, 2017 @02:21PM (#13465047)
Expensive watches can also be investments, many of which appreciate in value.

Same applies to rare luxury cars, real estate, etc.