I actually played the amazing game Monument Valley after seeing it in House of Cards. Although from what I can recall this wasn't paid placement so much as the writers just loved the game.

I just looked that up because I couldn't believe it. What? It's so ham fisted!

I don't even notice them and even if I had I wouldn't mind. I mean characters will use a phone in the series, the production might as well get something out of it. It becomes a problem when the plot is built around the product placement e.g its done a lot in modern family

It was pretty heavy handed in some episodes of House of Cards. https://www.youtube.com/watch?v=sGDgnp7-uck

I've only watched a few episodes of House of Cards, and none of them were this episode.

I can see why you'd consider it heavy handed. Had I watched that in the episode proper, it would have set off the 'placement ad!' bell in my head.

However, as stated elsewhere, that's orders of magnitude less invasive than a real ad., and it would not break the flow of the show, for me, at all.

It's really the same kind of exchange I have actually been involved with many times in real life.

Out of context like that it seems really obvious, but with the background of the character (he likes playing video games to relax), the first time I saw that it didn't seem so out of place for him to be interested in the gadgets. It does seem incredibly blatant in the clip though.

> (he likes playing video games to relax)

No, he likes playing video games on his PLAYSTATION(TM) to relax, and it feels like this bit of character detail was kludged in purely to satisfy the product placement requirement.

It's obvious that with a different sponsor the character would have had different behaviours.

I dunno about that. The dialogue felt natural to me.

I've just started watching House of Cards this month, and there is a disclaimer from Netflix that the show contains product placements, so at least they're being honest about it.

IANAL but I also think it might be illegal not to disclaim it in certain places. Not sure about UK, but it definitely is in certain European countries.

Apparently there's a logo that has to be run before & after the show - but only if the show is made in the UK - https://www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-c...

FWIW, I watched House of Cards in the the US and did not see any disclaimers about product placement.

Belgium is one of those countries. We have a little PP logo displayed at the start of shows that contain product placement.

Ah, so that's what that means!

I think I would have noticed far less of the placements if it hadn't been for the "warning" before the episodes. :)

Amusingly I didn't notice the warning!

To be fair, actors often use their own phones and those tend to be iPhones far more often than they are with the general population.