While if you had a "Create a new profile" button that does it in one step and that they would advertise on install much more people would be using it, even if it's just for family members separation.
The majority of people already separate family members with different user accounts on the machine or mostly just don't seem to care.
This seems to be the interesting UX compromise that the new "Container Tabs" is trying to meet "where they live": the users that could use some of the advantages of profiles without the full overhead of using multiple profiles. It will be interesting to see if the compromise is picked up by average users.
(Fwiw, I've used multiple profiles in Firefox off and on for decades but have yet to find a relative I'd recommend that to.)
In the old days, seperate profiles were used to seperate Moms browsing from Dad's browsing. Now, we need different profiles to browse: one for shopping, one for banking, one for work...
Seems to me that coders forget that people evolve. Same with Moxie saying that it is fine for WhatsApp not ticking the 'tell me when the key changed'-box by default because that confuses people. Perhaps it /did/ confuse people, when security was not a known issue. People tend to learn, in my experience. You can't say: "Well, we did an A/B test in 2002 and now we're done for the next millenium."
Which is where we arrive today with Mozilla's work on "container tabs". The code and UX evolve, too.
I'm not sure what your complaint here is, mverwijs? That Mozilla should test Firefox starting up with the ProfileManager again? Like I said, I think "container tabs" might be a good way to do this in a way that mainstream users might pick up and this will be interesting to watch.
(I guess one trick that might be interesting if there was a way to easily "graduate" from I know/love "container tabs" to "oh, the next thing I can try is profiles to do more complicated things", but I think the answer is that profiles will adapt more to work with "container tabs" UX than "container tabs" UX will adapt to the old profiles UX. Given "incognito" tabs in other browsers can be seen as a specialization of a "container tab"/"profile tab", I suspect mixing profile tabs in a single browser window is a UX that is here to stay.)
Even though people don't use multiple-user-accounts too much anymore, it's still usually present in schools and in older family computers.
Conceptually they're very similar.
This feature is not meant to solve that use-case since if your case is security, you need separate browsers/contexts/proceses anyways.
Separate profiles in firefox implement separate profiles (which may all be independently open side-by-side in different windows).
This exchanges less secure/strong separation with better UX by intermingling.
Firefox is just choosing to support either set of tradeoffs there.