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Re:Google Has Started Penalizing Mobile Websites with Intrus... by CamelCaseName on Thursday January 19, 2017 @05:25PM (#13440034)
Probably because it's a much bigger issue on mobile websites where your ability to click precisely on the 'x' is much lower than when your input device is a mouse or trackpad.

Edit: I am new to HN, why this was downvoted?

Re:Google Has Started Penalizing Mobile Websites with Intrus... by manarth on Thursday January 19, 2017 @06:45PM (#13440515)
And when the loading speed is slow, which makes the layout move, so your attempt to click the [X] accidentally clicks the advert instead, generating income for the site.

(why are you being downvoted? No idea, you make a reasonable, articulate statement, with a credible explanation. Sometimes it just happens on HN. I like to assume people are accidentally clicking the [▼] character by mistake).