Except there's no gain for them, other than to help promote privacy. Would I be in he wrong for clicking every ad myself, if I had no an to buy, just to fuzz the data collected about me? It would be the same "fraud." How is a tool to help me protect my privacy and penalize those who would violate it a bad thing? I never consented to being tracked and even opted out but advertisers do it anyway. Which is worse?