I'm curious why is Linux nonstarter? It starts faster than Windows and easier to manage updates and install software. Also as far as I'm aware Apple isn't in the advertisement business so the privacy issues are not the same.
Because as soon as an average person can't install Microsoft Word they get frustrated and give up. I wish it wasn't the case but every single non technical person I have tried to push Linux to has had zero interest.
Anyway, there are plenty of reasons that people don't use Linux and you can find a lot of them with this search term - https://www.google.com/search?q=why+don%27t+people+use+linux
If you need convincing that next to nobody runs Linux on their desktop, you can read about that here - https://www.google.com/search?q=linux+desktop+market+share
Do you think I should have summarized all of the search results instead of just linking them?
What in fact is so meaningless about responding in this way?
Do you really think the question posed was so insightful and hitherto unanswered that we should all spend time considering it deeply here in this thread?
Honestly I find it extremely insulting that, in every thread about Windows, there are twelve or so people here who come here simply to wonder out loud why nobody uses their favorite non-Windows operating system or to extol it's supremacy (and how could anybody else possibly ever think otherwise??). That's crap.
But the trade-off is that Windows 10 is a fantastic desktop operating system for most users. I also wish that there were a better alternative. But Linux is a nonstarter for most people, and macOS has all of the privacy issues of Windows with a UI that is stuck in the year 2006. This leaves you with the only other option being Windows 7, who's end of life is near and is full of security holes at this point. The choice is pretty clear I think.