News for hackers. Stuff that matters.

A comment on Google and Facebook ad traffic is 90% useless. Parent comment

Re:Google and Facebook ad traffic is 90% useless by nrjdhsbsid on Monday January 16, 2017 @01:50PM (#13411960)
I have seen a lot of companies do this and it's terrible. You get SEO mostly from long form in depth articles and dumping it into a PDF will tank something that would be page 1 to page 5. Google will prefer a well setup blog over a file download ten times out of ten. Unless your whitepaper is a unicorn the search results will go to someone else
[ Parent | on HN ]
Re:Google and Facebook ad traffic is 90% useless by sogen on Monday January 16, 2017 @04:46PM (#13413307)
From personal experience Some bosses I've had preferred to share them when selecting providers
[ Parent | on HN ]