Re:Google and Facebook ad traffic is 90% useless
by sogen on Monday January 16, 2017 @10:17AM
(#13410397)
AFAIK Technical information is usually downloaded in PDF white papers.
[ Parent
| on HN ]
Re:Google and Facebook ad traffic is 90% useless
by abalashov on Monday January 16, 2017 @11:17AM
(#13410797)
A lot of times, nobody reads these white papers, but there is a huge credibility boost from having them. It says that there's something substantive here. "Sounds like good stuff."
Re:Google and Facebook ad traffic is 90% useless
by nrjdhsbsid on Monday January 16, 2017 @01:50PM
(#13411960)
I have seen a lot of companies do this and it's terrible. You get SEO mostly from long form in depth articles and dumping it into a PDF will tank something that would be page 1 to page 5. Google will prefer a well setup blog over a file download ten times out of ten. Unless your whitepaper is a unicorn the search results will go to someone else