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A comment on Google and Facebook ad traffic is 90% useless. Parent comment

Re:Google and Facebook ad traffic is 90% useless by dajohnson89 on Monday January 16, 2017 @08:12AM (#13409745)
The scary part is that we can only tune out ads so much. The subconscious absorbs them, and marketers totally know this.
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Re:Google and Facebook ad traffic is 90% useless by dkokelley on Monday January 16, 2017 @12:46PM (#13411549)
That's the interesting part. Individually, people declare their aversion/immunity to advertising. As a whole, marketers measure the lift and attribute revenue to efforts across a segment with high statistical confidence.

Either there are enough highly susceptible people to offset the ad-immune crowd, or marketing works in much more sophisticated ways than we realize.

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