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Re:Google and Facebook ad traffic is 90% useless by abalashov on Sunday January 15, 2017 @07:05PM (#13407317)
That is a cynical, but not wholly implausible view.

Big companies' ad campaigns do have their weaknesses. Their keywords can be poached by small competitors. Well-known brands invite comparisons, e.g. "HipUpStart.io is a better $BIG_BOX_BRAND."

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