Re:Google and Facebook ad traffic is 90% useless
by matt4077 on Monday January 16, 2017 @01:26AM
(#13408514)
I'm spending ca $150/mo on google and getting a few hundred in revenue from it – not even including repeat purchases from these sales (about 80% y/y retention). It's been like that for 8 years.
Facebook on the other hand... Probably spend $2000 trying all sorts of things over the years and I'm not sure if there's a single new customer that can be attributed to it.
Re:Google and Facebook ad traffic is 90% useless
by brianwawok on Monday January 16, 2017 @09:11AM
(#13410032)
What product so you sell? If industrial drilling equipment, Facebook is hard. If it's a t-shirt that makes a trendy joke, Facebook will do well.
Re:Google and Facebook ad traffic is 90% useless
by matt4077 on Monday January 16, 2017 @11:28AM
(#13410887)
Physical consumer goods with orders in the $30-$200 range.
Re:Google and Facebook ad traffic is 90% useless
by agopaul on Monday January 16, 2017 @03:15AM
(#13408774)
Are those Google ads Search or Display?
Re:Google and Facebook ad traffic is 90% useless
by matt4077 on Monday January 16, 2017 @11:27AM
(#13410877)
Search ads only.
Re:Google and Facebook ad traffic is 90% useless
by somid3 on Sunday January 15, 2017 @07:08PM
(#13407337)
It could be that the 10% traffic does give them an edge, or you're right about the CPC inflation argument as well. Overall, there is something wrong with the current model since it impedes innovation by allowing smaller players to properly reach the masses. A weird way of defensibility via marketing.
Re:Google and Facebook ad traffic is 90% useless
by abalashov on Sunday January 15, 2017 @07:05PM
(#13407317)
That is a cynical, but not wholly implausible view.
Big companies' ad campaigns do have their weaknesses. Their keywords can be poached by small competitors. Well-known brands invite comparisons, e.g. "HipUpStart.io is a better $BIG_BOX_BRAND."
Re:Google and Facebook ad traffic is 90% useless
by wheaties on Sunday January 15, 2017 @08:06PM
(#13407565)
Big companies use more advanced features like adaptive audience segmentation or dynamic creatives to better target viewers. Hence they tend to bid on those who are statistically more relevant to them.
I don't know if big companies get special treatment, but as a small startup, these ad networks just don't seem to work at all.
Sometimes I feel that the reason why big companies advertise through Facebook/LinkedIn/Google is not to promote themselves, but rather, to bleed small competitors out of business by inflating the CPC/cost of acquisition for their industry.