I reset my pedals when I'm coasting as well, and it's probably fair to say that we're not the target market. My guess is that it'll be popular among (shorter-distance) city commuters and college students who would've bought a Huffy or something equally shoddy instead.
I have a Shimano Nexus 3 speed with a coaster (and hand brakes) that is my daily driver, and where the coaster brake catches is pretty random. I can sometimes make several, as in 3 - 5, full backwards pedal rotations before it catches, other times it catches immediately. I am now in the habit of catching the brake before I descend any large hill. Since I live in Nobb Hill SF, that's every day.
I have never had a coaster brake failure. Nor have I experienced a problem with engaging the coaster brake as you describe. I have always found the single coaster brake to be more than adequate and to be more reliable than any (set of) handbrake(s). I like the fact that I can skid the rear tire if I apply enough force. I live in a non-hilly area, so YMMV.
Of course Schwinn today is not the same as they were then.
What's unusual is having a disc brake as the second brake, but I like those much more than rim brakes.
This is enough reason not to buy a bike from a non-bike store, unless you have the skill to reassemble it yourself.
When I moved to Copenhagen from London, it took me several weeks to get used to a coaster brake rather than disc brakes -- I'd often stop with the pedals in the wrong place.
I'm impressed by the add-on bicycle trailer, obvious being sold as a first-class citizen. A lot of IKEA stuff is modular and eminently hackable --- like, literally today I have assembled 40kg of random furniture into a workbench/desk for my study by bolting together bits of office with bits of bedroom. I'm sure there's interesting things to do with it. It looks like you can restow the towbar to make a convenient handle for pulling it.
Oh, yeah, it's an automatic gearbox, too.
Here's a random review:
http://cyclingbikebible.com/real-user-reviews-ikea-flat-pack...