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A comment on Apple’s culture of secrecy wore down Swift creator and Xcode lead Chris Lattner. Parent comment

Re:Apple’s culture of secrecy wore down Swift creator and Xc... by edko on Friday January 13, 2017 @09:14AM (#13390876)
I sometimes get the impression that all the secrecy, and leaks, and rumors, etc. are a game they play to generate anticipation and excitement about their products. There is no surprise when they announce, but we are all awaiting the big event anyways.
[ Parent | on HN ]
Re:Apple’s culture of secrecy wore down Swift creator and Xc... by joezydeco on Friday January 13, 2017 @10:42AM (#13391612)
It also generates billions of dollars of free marketing as everyone creates stories and pictures and live blogs at the keynote.

That has tangible value to Apple.

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Re:Apple’s culture of secrecy wore down Swift creator and Xc... by newscracker on Friday January 13, 2017 @12:46PM (#13392751)
> It also generates billions of dollars of free marketing as everyone creates stories and pictures and live blogs at the keynote.

Also the hundreds of thousands of dollars or millions of dollars that this speculation generates on tech sites (that follow Apple news and rumors) through ad revenue and affiliate revenue.

[ Parent | on HN ]