There are different ranks of bullshit. But it regularly pops up even in fields populated almost exclusively with smart and critical people (e.g. academia).

May I suggest that maybe you are not attuned to nth-order bullshit? It's relatively harmless, but it's out there.

In a way, seeing through all the bullshit is a feat of almost superhuman strength, even more so without falling prey to cynicism or nihilism.