>you're outside of most of the big popular groups
Story of my life
I know exactly how and why it happens, too. It's human nature to want to be liked and be successful. It is human nature to go with the flow when funding is at stake. It is human nature to want to be accepted by one's peers and to impress one's superiors. Also, it is extremely hard to innovate these days when so many people are out there doing the exact same things as you are.
Unfortunately, all that behavior has taken humanity down some dark paths before.
Obviously it's not about them. There are still millions that understand the problem and are willing to think more critically -- but don't have all the skills, expertise etc to distinguish bullshit in its myriad forms.
Some statistics bullshit in the media for example is obvious, but other is so well hidden, it takes deeper knowledge of math and statistics, or abstract reasoning etc to recognize it.
>Conversely, the people who would be willing to read this sort of content are likely the people who are already reasonable skeptical about what they take as face value.
Reasonable skeptical people are getting duped every day in all kinds of subtle ways. Having the skills to recognize those, would be nice.
Is it going to help the situation, by providing some accessible resources that will help some people? I'd say so. There'll be more people with a better understanding of bullshit.
What more can you really expect from an initiative?
I agree that the demographic coverage is not even remotely 100%. Would it be fair to generalize your 'target audience critique' as "this can not possibly be of help to the unwashed masses"?
Here's my take on the general demographic critique. (This equally and critically applies to 'encryption & privacy' efforts that we geeks keep circling back to here and elsewhere.)
First a categorical definition from uncle Marx so that attendant HN Marxists do not accuse me of 'petite bourgoise' biases :)
https://en.wikipedia.org/wiki/Lumpenproletariat
I agree with Marx: The lumpen proletariat, as you note, are "not the kind of [people] who [are] willing to dedicate time to an online course." Equally, as we famously know, they remain unmoved by the fact that their idle chatter and exchanges of pixelated naughty bits are recorded and reviewed by "public servants" in service of the establishment class.
Thus, per this view, it is (as you point out) a /waste/ of effort to either try to equip them with cognitive tools, or, "user friendly" privacy tools.
One of my little pet theories is that the 1% -- the ratios are rough/symbolic -- require the psychological assent of the 10%. And, in my view, the 1% are critically depdendent on them for the operation and maintenance of the establishment order.
This 10% is courted, conditioned, and then integrated into the establishment order. Sometimes they are identified in school, taken under the wing of a mentor who gently shape their thoughts into a form suitable for fitting into the available slots. Others effectively auto-integrate by identifying with the 'attractive' propaganda of the establishment order. All end up as useful servants of the establishment.
Most of us are not familiar with mechanics and psychology of power.
To affect change in society, whether in 1000BC, or 2017 AD, the participation of the 10% is of absolute critical importance. The lumpen proletariat are moved to action only under the duress of severe hunger. Anything else, they don't budge.
All our efforts towards the betterment of our society should focus attention on the 10%.
Educate the young potential, and recovering older, members of 10%, and, provide them secure communication (which most certainly must not sacrifice technical rigour at the alter of the false god of "[general] usability").
May I suggest that maybe you are not attuned to nth-order bullshit? It's relatively harmless, but it's out there.
In a way, seeing through all the bullshit is a feat of almost superhuman strength, even more so without falling prey to cynicism or nihilism.
Even? I'd say mostly -- or at least on par.
And if anything does go wrong you can blame the original bullshitter so you don't have to take responsibility when it turns out you were wrong.
My guess is that the type of person who falls victim to 'bullshit' theory or messages is not the kind of person who is willing to dedicate time to an online course about learning to be more critical in thought. 'Bullshit' thinking has been largely successful because its an effortless pathway to establishing an opinion on something (queue System 1/System 2 thinking).
Conversely, the people who would be willing to read this sort of content are likely the people who are already reasonable skeptical about what they take as face value.