I don't think the spread in difficulty between a non-obscured production programming language versus a highly obscured language falls within the range of a boss or marketing department.

I feel that what the general populace would require, if you wish to see programming languages more widespread, would be an ease of interface akin to a quality WYSIWYG editor, which companies have been working on for awhile. I would love to use such an editor myself, instead allocating my new cognitive savings for problem solving.

The gulf between WYSIWYG and the least-obscured / fewest constructs / best ergonomics / best developer UX / etc language still seems rather immense, even if you're thinking about Scratch. In Scratch you're dragging and dropping statements of logic, whereas in a WYSIWYG editor you're dragging and dropping elements of the page as you actually want it to look. The latter is much more declarative, and in range of what small business people want. I would argue that dragging and dropping for loops in Scratch really only helps for those who have keyboard difficulties. It's still a for loop.

I'd also add as a side point that obscurantism doesn't always mean bad ergonomics or bad UX. Sometimes it protects cognitive resources, and other times, when you are forced to dig, the bet for cognitive savings fails.