I dunno, I pay for extra storage on GMail (and the rest of Google's services) and I don't think it removes the ads. It's just extra storage.
There is such an alternative: hosted Exchange. ActiveSync is an almost ubiquitous protocol.
Add on the fact that it's currently usually businesses that use it, and I feel even safer that my data won't be fucked with or social networked (cough buzz) on a whim. Maybe on a little more, but probably not a whim :)
It's what I use and love.
I feel similarly. I started paying for extra gmail storage after reading a story of how one guy's gmail just ceased to be one day. I hope that somehow by paying, gmail has a small motivation to keep mine in existence. Probably wrong, but it makes me feel better.
Paying for something reduces the likelihood that the provider will do unscrupulous things with my data for financial gain. Or at least I feel like they’d be less likely. And ignorance is bliss, right?