What's wrong with my landing page?
TL;DR: I setup a landing page http://www.convohash.com/ , got a very low conversion, please let me know where I did wrong.
Hi HN,
I recently started to build a product called ConvoHash. It's an Instagram Hashtag Analytics. Basically it helps the user to do reporting for social media campaigns using hashtag on Instagram.
I've been running ads on Facebook & Instagram for the last 2 weeks but the conversion has been very low. Could you advise me on what I did wrong?
Thanks!
(
9 comments
| on HN
)
I wonder if pricing is high, what about a non-expiring free tier for 1000 posts?
Under that premise, the way to sell that sort of service is with regular B2B practices: cold calling, trade shows, industry publications, etc. The targeted demographic from Facebook is not primarily people who are empowered to make strategic business decisions. The decision makers at the media companies are going to be fewer but have much more influence. At the lower end of the employment hierarchy, marketing staff are mostly just trying to keep their job and will be risk adverse (and depending on a new service is a risk).
Good luck.